RCS Joins Bayes Price 🤝

We are delighted to announce that Bayes Price has acquired Red Centre Software, marking the beginning of a new chapter in survey data processing. This acquisition is a powerful alignment of strengths, bringing together Bayes Price’s data science expertise and Red Centre Software’s award-winning software.

As Bayes Price Co-Founder Matt Gibbs explains, “I have been lucky enough to work with, and be mentored by, the marvellous minds of Roland Seidel and Dale Chant for more than 10 years. Their award-winning Ruby platform contains, without doubt, the greatest survey data processing engine in the world. When the chance arose for Bayes Price to be involved in the next chapter of RCS technology, we jumped at it.”

Founded in 2004, Red Centre Software has built an acclaimed suite of products recognised for their power, versatility, and high performance in market research. Bayes Price, a data science company specialising in survey data, aims to build the most comprehensive DIY survey data processing platform, ready for the AI era, with RCS technology at its core.

Roland and Dale will remain with Bayes Price, ensuring continuity and consistency for all clients. Bayes Price is committed to maintaining and supporting the award-winning Ruby platform, while enhancing clients’ competitive advantage through new solutions. This includes an online, self-serve interface, enabling interactive, AI-driven reporting and visualisation.

According to Roland Seidel, co-Founder of RCS, “Joining Bayes Price is a highly auspicious step forward for RCS and our clients. Bayes Price shares our commitment to innovation and quality, and we are delighted to be working together to bring new solutions to the industry.”

At Bayes Price, we believe in the fundamental value of the insights sector, and we are dedicated to empowering decision-makers with data that drives clarity and precision. This acquisition reinforces our mission to support insights professionals at the heart of the knowledge economy.

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